Briar Patch Bed & Breakfast

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“Since hiring Main Street Hub, the number of followers that I have on Twitter and also the number of fans that I have on my Facebook page has well more that doubled!”

Ellen Goldberg

Briar Patch Bed & Breakfast Inn, Middleburg, VA
http://vimeo.com/70961327

How Briar Patch Bed & Breakfast Inn Achieved a Solid Social Following

Background

Nestled in the foothills of the Blue Ridge Mountains in Middleburg, VA, Briar Patch Bed & Breakfast Inn is known for its historic charm and beautiful scenery. Purchased by Ellen Goldberg and her husband in 2002, the Inn hosts visitors from wedding parties and off-site retreats to family reunions and prides itself in offering a private, relaxing and peaceful environment for all guests.

Reasons for choosing Main Street Hub

Ellen chose Main Street Hub in order to:

  • Increase word of mouth on Facebook and Twitter
  • Improve and manage Briar Patch’s online reputation on Yelp, Google and Trip Advisor
  • Turn online traffic into customers

How Main Street Hub Helps

To tackle Ellen’s goals, the Main Street Hub team dedicated to Briar Patch has:

  • Created and published hundreds of original messages on Facebook and Twitter which helped spread word of mouth from the Inn’s customers and fans to their extended networks. By creating content that is ‘liked’, shared and re-tweeted by thousands, Briar Path has gained exposure to over 300,000 potential customers on Facebook and Twitter.
  • Carefully crafted responses to customer reviews on Yelp, Google and Trip Advisor helping to maintain their excellent rating and showing potential customers their dedication to customer service.
  • Established a consistent, friendly and approachable online voice that accurately reflects the Briar Patch experience across multiple social media websites.
  • Successfully promoted weddings and other special events that serve as an important revenue source for the business

Keys to a Successful Program

  • Strong partnership with open lines of communication between Briar Patch Bed & Breakfast Inn and Main Street Hub.
  • A ’do-it-for-you’ approach that enables Ellen to focus on customers and running her business.
  • Access to easy to use reporting tools to track everything that Main Street Hub does in one place.

Future

Ellen now considers Main Street Hub an extension of her marketing team as well as the online voice of her business. The Main Street Hub team will continue to work closely with Ellen to help her achieve her goals for the Briar Patch Bed & Breakfast Inn.