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1
Help people find you.
Double check that your business information on social pages is up to date and accurate for shoppers. This will reduce the risk of potential customers leaving your page to search for information elsewhere.
2
Think beyond a single platform.
Cross promote your social pages by doing something as simple as including a link to ‘Like’ your Facebook page in any emails or private review responses that you write. It’s okay to be as straightforward as creating a post on your Facebook page that directs customers to your Twitter or Instagram handle.
3
Say thanks.
Another way to cross promote your pages and encourage reviews is by taking a moment to share a simple thanks for a positive review that someone left for your business. Not only will your customers appreciate the recognition, but you’ll also open a door that fosters positive conversation and directs traffic to your review pages.