Yelp, Google+ Local, and Foursquare are websites that allow customers to tell the world that they have visited your business—and share their opinion on it. Some of them have generated a lot of controversy, but there is no denying their impact. Tens of millions of people visit each of these websites every month, on their phones or on their computers, and that number is growing fast.
Love them or hate them, sites like Yelp are not going anywhere, especially when 4 out of 5 customers rely on online reviews before spending their money.
And now that businesses can respond to Yelp and Google reviews, as well as reward customers for showing their loyalty on Foursquare, business owners have the power to make their presence on these sites more positive and rewarding—if they do it right.
Facebook is the largest website on the internet. Its mission is to give people the power to share and make the world more open and connected. It has over 800 million users. If it were a country, it would be the third largest on Earth.
Facebook is bigger than Google. It has more users. It occupies more Americans’ time than any other website. And people who find you from Facebook are more likely to come back than people who find you from Google. Because Facebook is not about ads—it’s about relationships—it’s more credible in the eyes of your customers.
Twitter is “a real-time information network powered by people all around the world that lets you share and discover what’s happening now.” For businesses, it’s a simple tool that helps connect them more meaningfully with the right customers when they’re ready to spend money.
Twitter processes 50 million messages (or “tweets”) every day. And smart businesses are taking notice. GM uses it to solve customer service issues. Citysearch integrates tweets into its reviews. And Dell has sold millions of dollars worth of computers through Twitter alone. Thousands of local businesses are also using Twitter in creative ways to attract and retain customers.
Why? Because Twitter users are about twice as likely to visit a company’s website, post an online review, or click on an ad.